whats in the costs ?
Whats in the Cost ?
Many Potential Clients wonder why Photographers charge what they do.
Lets have a look
What is your travel time to work worth ? Pence per mile (45p) includes Tax, Fuel, insurance and maintenance costs.
Actual shoot time
Understanding the brief for a photo shoot is important to efficiency.
Aided by the client also understanding thus cutting down on unnecessary ‘hanging around’ time.
This may vary from shoot to shoot however having equipment allows for versatility, but is not cheap.
Simple enhancements and conversion time can vary from assignment to
assignment and the number of images taken. Image files need to be saved in to a format the client can access.
Includes creative effects, skin smoothing or spot removal.
You also need to factor in Printing & Framing, Delivery, Tax, Office/studio Costs, Personal insurances and experience and popularity. The list is never ending.
So you see it’s never a ‘finger in the air’ moment when Photographers price work. If you are looking for a shoot with a particular budget in mind, something has to give. Weddings may have coverage time reduced but this then leads to less moments recorded of that special day. Some clients reduce outfit changes but this may reduce the perception of versatility in a Dancer or Actor. You may not want any spot removal or skin smoothing but may end up being disappointed in your finished look.
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